Welcome to Fuse Creative, a digital production agency.
We work with some of the world’s top brands and agencies to create engaging, useful and measurably effective digital experiences.
Our creative sparks are passionate about all things digital and offer a complete service that ranges from initial conception, through to production, development, and delivery.
We believe sales tools and training solutions are fusing.
We specialise in helping brands tell their story, whether that is internally to staff via eLearning created in rapid development tools or high end CGI visualisation to global audiences, our philosophy is the same; give people the information they need in terms they can understand.
And we make it look very pretty.
Sales Tool & Product Visualisation
A virtual tour of American Airlines’ latest fleet of aircraft.
Comprising high-end CGI visualisation of each cabin interior including features such as the walk up bar and delivered in a custom built skybox engine. Initially developed as a touchscreen app for exhibitions, we then launched online versions in both Flash for desktop and HTML5 for tablet use.
The digital sets we created for this project have since been utilised across a wide variety of projects; highlighting the value and versatility of CGI assets.
ADP, a global supplier of HR outsourcing services required a suite of eLearning modules to introduce their new software, iHCM – a complete Human Capital Management solution.
We worked closely with ADP SMEs to write a comprehensive instructional design document before developing primarily in Articulate Storyline to ensure maximum editiability client side. Our experience in creating dynamic sales tools means we can apply a level of visual polish to eLearning usually reserved for marketing communications.
BAE’s Military Aircraft and Information division required an improvement to their method of using PowerPoint as a sales tools for their wide range of aircraft and services.
We developed a touch-optimised app based around a virtual air-base. Utilising stylised CGI and animation, each part of the base represents a different business area such as Advanced Manufacturing, Training or Support.
As well as being a high-level presentation system, the app also serves as a content jukebox; launching various other media assets for more detailed information on the numerous aspects of the business.
Online Sales Tool
Daikin, the multinational air conditioning manufacturer, wanted their customers to have a new and engaging online portal to access system and energy data via application-driven navigation. We worked closely alongside Daikin UK and US to develop Daikin City which associates the information visually with the relevant marketplace.
Additionally, partners such as engineers and architects have access to Project Office, a comprehensive project management tool with the ability to check stock inventory and pricing, use various helpful specification tools and build and manage and quotes.
Thorn Lighting, part of the global Zumtobel group of indoor and outdoor lighting manufactures, approached us to produce a short video piece for the launch of their new Urba range of versatile urban LED lighting.
With the elegant product designed by world renowned architect Jean-Michel Wilmotte, the animation needed to both tell the story of the design from initial sketch through to CAD and production as well as highlight the key benefits of the system from both an aesthetic and eco perspective.
Fuse Creative Productions Ltd.
18 Sussex Barn
Office: +44 (0) 1483 511213